[GET] Attention To Retention
Attention to
Retention
One of the biggest problems is that it can take a lot of work to generate new customers. You have to spend money on advertising, you need to get them acclimated to your offers, you need to deal with any issues that come along with new customers, you have to create time to acquire them, you need to do market research etc... It’s easy to get wrapped up in the acquisition phase. I mean, who doesn’t want more customers? The thing is – you can’t be so wrapped up in acquiring new customers that you ignore your current customers! Attention to Retention teaches you how to retain and please existing customers and turn them into recurring customers!
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